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SageGlass, Saint-Gobain’s dynamic glazing at Expo Dubai - France Pavillon

The expo will take place in Dubai, United Arab Emirates (UAE) between October 1, 2021 and March 30, 2022. The main theme of the event is “Connecting Minds, Creating the Future”, with three key subthemes: Sustainability, Opportunity and Mobility.

Mar. 29, 2021

SageGlass, Saint-Gobain’s dynamic glazing, is set to feature in the Belvédère – the incredible events space in the France Pavilion at Expo Dubai

The France Pavilion, opposite the Emirates Pavilion in the Mobility Zone, will serve as an outstanding showcase for French excellence and savoir-faire. It will also illustrate France’s commitment to creating the future through political, economic, cultural and social action and initiatives.


The Compagnie Française des Expositions (Cofrex), the project owner of the France Pavilion, has selected Saint-Gobain’s SageGlass dynamic glazing to feature among the French innovations in the Pavilion. This smart glazing tints and clears automatically or on demand to control sunlight and prevent glare and excess heat – a hot topic in the warm desert climate of Dubai. According to Erik Linquier, Cofrex CEO and General Commissioner for France at Expo 2020 Dubai: “The architectural theme of the France Pavilion is ‘Light, Enlightenment’. Light will be presented in a variety of different forms throughout the exhibit, creating a unique experience where light is a source of deflection as well as reflection. SageGlass smart glazing is wholly in keeping with this theme, and the Pavilion will be a perfect place to showcase this innovation from Saint-Gobain.”


SageGlass automatically regulates the amount of light and heat entering the space using sensors placed in different areas of the facade – a feature that persuaded the project’s architects, Atelier du Prado and Celnikier & Grabli Architectes, to incorporate this state-of-the-art glazing into the Pavilion. Jean-Luc Perez, founding architect at the Atelier du Prado, weighs in: “SageGlass stays transparent even when it’s fully tinted. This helps keep visitors connected to the outside world and makes their surroundings more comfortable, as it significantly reduces heat influx to the Pavilion.”


Alain Garnier, Director of Sales and Business Development for Saint-Gobain SageGlass Middle East, sums it up: “We’re delighted to have the opportunity to work on this high-profile project with all the key players involved. Our SageGlass smart glazing is ideal for this project, reducing the building’s energy consumption while adapting to conditions outdoors. Taking these aspects of building design into account made it simpler to implement. The smart facade market segment is really taking off in the region, and we’re seeing a huge increase in take-up of dynamic glazing solutions like SageGlass.”

Find out more:


© Dany Eid

© Farel Bistto

About SageGlass

SageGlass® is the pioneer of the world’s smartest dynamic glass. Electronically tintable SageGlass tints or clears automatically to optimize daylight levels while preventing heat and glare, without the need for blinds or shades. SageGlass delivers superior comfort, enhances occupant wellbeing and saves energy. As a subsidiary of Saint-Gobain, SageGlass is backed by more than 350 years of building science expertise that only the world leader in sustainable environments can provide. Find out more at www.sageglass.com or on Twitter, Facebook and LinkedIn.


About Saint-Gobain

Saint-Gobain develops, manufactures and distributes materials and solutions that make a key contribution to the wellbeing of people and our future. These materials surround us in our living spaces and daily lives – in buildings, transport, infrastructure and in many industrial applications. Our system solutions provide comfort, performance and safety while also addressing the challenges of sustainable construction, resource efficiency and climate change.

  • EUR 42.6 billion in sales in 2019
  • Operates in 68 countries
  • 171,000 employees

Learn more about Saint-Gobain on www.saint-gobain.com and follow us on Twitter @saintgobain



Founded in January 2018, COFREX (Compagnie Française des Expositions) is a state-funded SAS (simplified joint-stock company). This is the first formal organization providing expertise on France’s presence at large-scale international public events. Its aim is to prepare for, organize and implement France’s involvement in global expos, world fairs and international exhibitions.

COFREX is part of a long-term project drawing on experience from previous exhibitions to ensure that France’s future participation in such events is organized in the most efficient and cost-effective way. It is part of a public-private partnership approach centered around France’s global image and appeal.

Find out more: www.cofrex.fr


More information

Kerstin Nanchen
T +41 31 336 81 54
Bernstrasse 43
3175 Flamatt, Switzerland

Kerstin.nanchen [at] saint-gobain.com


France Pavilion
Havas Paris
francedubai2020 [at] havas.com


Press contact
Proesler Kommunikation

Tristan Staack
T +49 7071 234-16
F +49 7071 234-18

Karlstraße 2 • 72072 Tübingen, Germany
t.staack [at] proesler.com