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Dynamic Glass Market Forecast for 2018

By Ryan Park, Global Head of Marketing and Product Management, SageGlass

Jan. 22, 2017

2017 was a busy year for SageGlass. We dared to be dynamic by completing a number of high-profile installations in higher education, restaurants and commercial office spaces, and even expanded into the sports arena.

From our installations at the Dirty Habit in Washington, D.C., to University of Colorado Boulder, it’s clear that architects, designers and building owners truly understand how dynamic glass can provide a more comfortable and productive indoor environment for building occupants.

Smart Glazing Design Trends

So how will the dynamic glass market continue to grow and evolve in 2018?

  1. Expansion into Additional Global Markets
    Dynamic glass will continue to expand into additional global markets as architects and building owners recognize how smart glazing techniques can prevent heat gain and glare and enhance occupant comfort as well as help improve buildings’ sustainability initiatives. Our global parent company, Saint-Gobain, is helping to ease the expansion into overseas markets because of the company’s trusted international reputation of developing innovative sustainable building materials and providing building science expertise. As a result, SageGlass installations are currently underway in global markets like India and Scandinavia, where there are harsh glare and heat issues throughout the year and solar control proves to be challenging. Dynamic glass helps to meet the needs of these markets by providing a sleek solar control solution that enhances the occupant experience without compromising scenic views with blinds or shades.

    In the year ahead, we foresee dynamic glass continuing to gain momentum as additional global markets grasp the true value proposition of smart glazing technology as an innovative solar control solution that improves building occupants’ connection to the outdoors while reducing heat gain and glare and increasing energy savings.

  2. Increased Presence in the Hospitality Sector
    Dynamic glass installations are becoming increasingly popular in the hospitality sector. Along with preventing heat gain and glare, dynamic glass helps to provide a unique ambiance for the tourist or visitor. At Dirty Habit in Washington, D.C., the dynamic glass installation allows visitors to enjoy historic architecture, including the General Post Office façade, without compromising the architectural integrity of the space. In Switzerland, SageGlass was utilized to replace windows at the Warwick Geneva Hotel to allow hotel guests to enjoy natural light and unobstructed outdoor views. As people continue to crave unique standout experiences, we believe electrochromic glass installations at restaurants and hotels will grow in popularity to help make these experiences possible.

  3. Larger-Scale Installations
    The size of installations is increasing as architects and designers view dynamic glass as an impressive solar control solution for curtain walls and facades. Along with preventing heat gain and glare, dynamic glass installations of this size help to create a sleek and unique appearance that allows the building to stand out. We have also noticed that buildings designed with an innovative purpose are utilizing smart glazing in order to align the exterior design with the building’s mission and purpose. For instance, at Bowie State University, more than 25,000 square feet of SageGlass was installed on the exterior of the new Center for Natural Sciences, Mathematics and Nursing to create a visually striking all-glass design and a modern and inviting feel that speaks to the University’s commitment to innovation in these fields. We believe dynamic glass installations will continue to grow in size to help create sleek and modern building exteriors featuring wide expanses of glass.

With these 2018 dynamic glass trends in mind, we look forward to seeing how electrochromic glass will continue to gain momentum as architects recognize the design possibilities it can provide and building owners understand its true return on investment, not just in terms of sustainability and energy savings, but for building occupants as well.

Learn More
For more information, visit our Products page or contact us to discuss how to utilize SageGlass in your next project.

Ryan Park is responsible for overseeing SageGlass’ overall marketing strategy – from demand generation to product management. Ryan holds a B.S. in Electronic Engineering Technology from Minnesota State University Mankato and has extensive experience in marketing, strategy, product management and engineering.