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SageGlass Announces Electrochromic Glass Installation at New SCHEELS Superstore in Colorado

SageGlass to control sunlight, create comfortable indoor environment for customers at the destination sporting goods store.

Sep. 7, 2016

SageGlass®, the world’s smartest electrochromic glass, will be installed at the new SCHEELS superstore in Johnstown, Colo. The 250,000-square-foot destination sporting goods store and entertainment venue will feature a total of 24,500 square feet of dynamic SageGlass, a product of Saint-Gobain, in skylights throughout the store, as well as the grand entrance. SageGlass dynamic glass will control sunlight in the superstore in order to provide a comfortable experience for the customers that will enjoy the 95 specialty shops and family-friendly entertainment that will all be housed under one roof.

The Johnstown SCHEELS is slated to open in September 2017. SageGlass was selected for this project due to its ability to dynamically control sunlight to optimize daylight, outdoor views and comfort while preventing glare, fading and overheating without the need for blinds or shades. With electronically tintable SageGlass, SCHEELS will be able to control the indoor environment and create a comfortable store for its customers. SageGlass will also help SCHEELS dramatically reduce its energy demand and need for HVAC in the store by blocking up to 91 percent of solar heat.

“At SCHEELS, we bring the outdoors into every story. SageGlass will allow us to maintain a connection to the beautiful Colorado landscape and the daylight while inside the store, but without the negative effects of the sun and the need for energy-intensive HVAC,” said Jason Loney, Vice President of Store Development at SCHEELS. “SageGlass will bring another wow factor to the Johnstown store too. We look forward to a continued partnership with their team throughout the construction process.”

SCHEELS’ signature building style prominently features elements such as grand glass entrances, glazed clerestory areas and extensive skylight areas. These signature glazing elements bring in essential natural light, but have presented the architectural and engineering design teams with challenges in terms of managing glare, heat gain and fading in other stores. According to Rich Wiemken, Director of Architecture at R.L. Engebretson Architects, “SageGlass is the best solution for solar control. Their dynamic glass will allow us to overcome heat and glare challenges at the new Johnstown store without sacrificing the access to natural daylight and views we strive for in SCHEELS’ signature design.”

“SCHEELS provides an amazing retail adventure experience, and with SageGlass, the store will be even more comfortable for visitors and employees,” said Alan McLenaghan, CEO of SageGlass. “Solar control can be a major challenge for large retail stores. Customers like daylight and outdoor views when shopping – it plays a big part in their overall experience – but it can be difficult to manage. SageGlass is the solution for retailers looking to incorporate more natural light without the negative effects of the sun.”

The Johnstown location will be the 27th store in SCHEELS’ 12-state operation. In addition to clothing, gear and equipment specialty shops, the new store will feature a 65-foot indoor Ferris wheel, a 16,000-gallon aquarium, an archery lane, golf simulator, interactive games for the whole family and a restaurant.



SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who think and make decisions for their individual store and the entire company. SCHEELS is a 27-store operation with stores in 12 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, and Colorado with the Johnstown, Colo., store opening in 2017.   Currently, Steve D. Scheel, the great grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great grandson Steve M. Scheel is Chief Executive Officer. Bill Nelson serves as President and oversees daily operations of more than 6,000 associates. For more information on SCHEELS, please visit: www.scheels.com.  


About SageGlass®

SageGlass® is the pioneer of the world’s smartest electrochromic glass and is transforming the indoor experience for people by connecting the built and natural environments. Electronically tintable SageGlass, a product of Saint-Gobain, dynamically optimizes daylight and manages temperature – all while maintaining unobstructed views of the outdoors. With SageGlass, building occupants can comfortably experience the biophilic benefits of the outdoors, including stress reduction, enhanced creativity and an improved sense of well-being. Unlike conventional sun controls, such as mechanical window shades or blinds, SageGlass allows architects to elegantly solve solar control challenges without sacrificing aesthetics and design. As a wholly owned subsidiary of Saint-Gobain, SageGlass is backed by more than 350 years of building science expertise that only the world leader in sustainable environments can provide. Ready to look again? Visit www.SageGlass.com, @Sage_Glass on Twitter and Facebook.com/SageGlass.


About Saint-Gobain North America

Saint-Gobain, the world leader in sustainable environments, has designed and manufactured high-performance building materials that improve the lives of people all over the world. From the Hall of Mirrors at Versailles and the glass pyramid at the Louvre, to the Statue of Liberty and World Trade Center, and even components that allow the Mars rover Curiosity to seek out life on another planet, Saint-Gobain has been a part of the fabric of human history, advancement and improvement.

In North America, the company upholds this rich history of innovation by making a material difference in the spaces where people work, live, play, heal and learn. Along with its North American headquarters in Malvern, Pennsylvania, Saint-Gobain has more than 150 locations in North America and approximately 14,000 employees. In the United States and Canada, Saint-Gobain reported sales of approximately $5.7 billion in 2015. Experience our innovation, wonders and advancements by visiting www.saint-gobain-northamerica.com and connect with Saint-Gobain North America on Facebook and Twitter.


About Saint-Gobain

In 2015, Saint-Gobain is celebrating its 350th anniversary, 350 reasons to believe in the future. Backed by its experience and its capacity to continuously innovate, Saint-Gobain, the world leader in the habitat and construction market, designs, manufactures and distributes high-performance building materials providing innovative solutions to the challenges of growth, energy efficiency and environmental protection. With 2014 sales of €41 billion, Saint-Gobain operates in 66 countries and has over 180,000 employees. For more information about Saint-Gobain, visit www.saint-gobain.com, on and the Twitter account @saintgobain or download the “Saint-Gobain Shareholder” application for tablet and smartphone.